18,680 SF across four spaces, seven kinds of tenant, and a campaign that speaks to each of them.
Photo: Windfield listing photography
The Shops at Smithville is a 30,150 SF neighbourhood retail centre on U.S. 169 in Smithville, Missouri. Five suites are already committed — AT&T, a pizza shop, a nail salon, an HVAC company and an accountant. Four spaces remain: Suites 400, 500 and 600 in the in-line building, and the standalone 10,000 SF South Building.
Why segments, not a single listing
A 1,400 SF storefront and a 10,000 SF standalone building do not appeal to the same tenant. Instead of one listing that tries to speak to everyone, the campaign treats each kind of tenant as its own audience, with its own message and its own landing page.
- Medical, dental and urgent care — a patient-facing practice on u.s. 169
- Franchise QSR and coffee — a standalone 10,000 sf building for a franchise developer
- Fitness franchisees and area developers — room for a fitness concept: 10,000 sf, standalone
- Regional restaurant groups — a 5,180 sf space for a sit-down restaurant
- Professional services — a 1,400 sf office front for a local professional firm
- Tenant-rep brokers and site selectors — four spaces, 18,680 sf, one call — for your clients
- Specialty retail (pet, vet, liquor) — specialty retail where smithville shops every day
Each space fits specific tenants. The work is matching the space to the tenant before the first call.
What each page carries
Every segment page names the suites that fit, the reasons they fit, and where they sit on the site plan. Brokers representing tenants get a page of their own with all four spaces and the package on request.
See the centre, the site plan and every segment.
